The affordability, quality, and profession definitely are important factors when purchasing items to add to ones wardrobe. When it comes time to deciding what to wear, weather, occasion, and availability are factors to take into consideration. Gathering from our interviews, data shows that they curate their outfits based off of their choice of shoes.

Yes, celebrities and influencers have a huge impact on wardrobe inspiration, but according to the interviews, they didn’t like the clothing just because of the person. They liked the clothing because they genuinely liked it. The influencers just brought more exposure to the clothing. Social Media and apps definitely provide the outlet for people to show their wardrobe, inspiring their audience and creating trends. Pinterest and Instagram are the main platforms utilized in finding inspiration, whether you are seeking it or just

While gathering information from the interviewees, we learned that there are multiple pain points in the outfit coordination process. Many of the women complained about not having options in cute comfortable shoes that match the style of their outfit, and males stated that there is lack of options in colors and style for them. Both male and female struggle with color coordination though.

The average time in just deciding on an outfit ranges from 30 - 45 minutes. When asked, interviewees stated they start their outfit curation based off of their shoes. During decision making, those we interviewed say they feel confident when putting an outfit together, and the next emotion that is commonly felt is uncertainty. The outfit they envisioned looked good in their mind, but when it came time to putting the articles of clothing on, it didn’t turn out like they had hoped.